Exclusivity Agreement Extension

Exclusivity Agreement Extension

If you`re worried about missing out on better chances, it`s often best not to sign a contract with an exclusivity clause or negotiate the terms in order to have more flexibility. Apple has broken the form when it comes to wireless carrier software by precisely controlling the software installed on its product. AT&T took a big risk in taking this exclusivity deal, as it was losing a lot of control over the functionality and operation of the device. But the wireless company saw the success of the iPod and decided to give Apple control of the customer experience. AT&T took advantage of this because any customer who wanted an iPhone had to sign a two-year service contract with AT&T. .


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